A Modern MidTown Lifestyle

Surrounded by the Sierra Nevada, urban living in Reno means a bounty of outdoor recreation is still within minutes, often mere steps, from your front door. Strolls home are guided by colorful murals. Diverse culinary adventures, quaint boutiques and bars harkening back to the Prohibition era are abundant.

Now, picture yourself strolling back to your brand new loft in MidTown Reno…

In the heart of the Biggest Little City, the centrally located MidTown neighborhood offers an echelon of living unlike any other in Reno. Helping to elevate it further are the new Tonopah Lofts by S3 Development.

From MidTown, an international airport is 10 minutes away, and the nearby interstate takes you deeper into the country, or to the Bay Area and several wine regions in just a few hours. However, you may not want to leave.

Nevada, being free of the state tax burden, lends itself to the scenic, expansive region’s current economic boom that some experts see lasting for 10-20 years. Global heavy-hitters from Amazon to Tesla, among a plethora of others, have moved to the area, providing employment opportunities and financial boosts to the community. Some have even dubbed Reno the next Silicon Valley.

Many are already aware, now calling Reno home, seeking additional opportunities for themselves in Northern Nevada.

Tonapa Lofts V3-22


While the region is a breathtaking haven for outdoor-lovers, MidTown is a walkable, bikeable urban utopia teeming with personality. As the gateway city to Burning Man, copious culture exists in the area, and this neighborhood is at the core. Plentiful public art adds to the world-class restaurants, bars and museums, attracting media attention around the globe.

Nestled within this neighborhood dotted with history is a touch of exquisite residential modernity. Imagine entertaining within your immaculately designed, spacious, 1,995-square-foot, two-bedroom, two-bath loft, each of the three levels providing a different living space.

Four modern interior design options are available, with soft, neutral palettes complementing the bold tonalities of the lofts’ modern, industrial-chic exteriors. Durable hardwood laminate flooring juxtaposes the carpeted stairs, bedrooms and mezzanine. Quartz countertops and glass tiles set the stage for high-end fixtures and appliances in the kitchen and bathrooms.

Tonapa Lofts Ground-21

Helping to protect the planet, there are two different heating and air-conditioning systems to provide the idyllic temperature for each level without wasting energy, plus an on-demand water heater.

Towering ceilings invite in natural light, though with the lofts’ abundant outdoor spaces, you’ll never miss fresh air while home. Each of the single-family abodes are crowned with a private, 360-square-foot rooftop terrace, plus feature earth-conscious xeriscaping in the front and backyard, and a patio to unwind on.

Tonapa Lofts Ground-28

Though set in the center of town, privacy isn’t missed. People-watching from your rooftop perch helps you decide where the action is that evening, or if you’d prefer to stay in. There are dozens of dining and activity options, along with events year-round, within walking distance. It’s all part of the hip, urban lifestyle offered within the Tonopah Lofts micro-community.

Perhaps you’re already familiar with the many joys of living in the area, and seek an investment to rent, or a centrally located city dwelling. With only six homes remaining, each loft is protected by a 2-10 Home Buyers Warranty for two years. Here, no HOAs exist, allowing the single investment of between $589,000-$599,000 to be your only financial outlay, and your loft to be rented when you’re not enjoying it. However you may long for it while away…

Want to see if this lifestyle is for you? Make an appointment to check out the lofts today by calling Laura Parra at (775) 391-9076.


Tonapa Lofts Ground-21


More MarmArt

We’ve added quite a bit of new art (from local artists!) to the streets and alleyways around our Marmot burrows in Midtown. These art pieces are getting great response–and they’ve yet to be defaced, which is quite a feat considering the amount of graffiti these spots used to see. Check ’em out!

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Drones of Midtown: An inside look at the Innovation Center

Reno’s Midtown District has transformed many times through the ages. The cacophony of the railroad became the purr and rumble of traffic. The industrial din of warehouses and garages shifted to lively discussion and distant, only just discernible live music lilting on the breeze, to the sounds of construction, renovation, and renewal. An area of the Biggest Little City once dormant is now bustling–the restaurants, shops, and bars overflowing into summer streets full of festival, gaiety, and culture. Today, Midtown stands as a symbol of entrepreneurial tenacity and ingenuity, and in the ever-evolving soundscape the district offers, if you listen closely, you can hear the drone of progress. Read more

Our pipe dream: Why Nevada is perfect for the Hyperloop

Imagine a world where you can go from the ski slopes of Squaw to dinner on the Las Vegas strip in the same day. Imagine what Nevada’s tourism industry would look like with the ability to have dinner overlooking Lake Tahoe and then still catch a show in Vegas that same night. Read more

History of a Marmot Burrow

One of the many perks of renovating properties in one of Reno’s oldest neighborhoods (and newest conservation district) is bumping into some history along the way. We were fortunate enough to bump into a local with some photos of one of our properties from around Read more

Reno/Tahoe represents at Sochi 2014

We locals know that we live right next door to world-class snow, but it’s nice to show off some of the proof of the awesome training grounds right in our backyard (like four gold medals!!!). Here’s a quick look at all of the great athletes from the Reno/Tahoe area who represented the U.S. in Sochi this year:

Jamie Anderson from Lake Tahoe, CA, won two gold medals in snowboard slopestyle


Maddie Bowman from South Lake Tahoe, CA, won the gold medal in halfpipe skiing


Alpine Skiing - Winter Olympics Day 2
Travis Ganong from Squaw Valley, CA, competed in ski racing


Chas Guldemond from Reno, NV, competed in the snowboard halfpipe and slopestyle


Julia Mancuso from Squaw Valley, CA, competed in ski racing giant slalom, downhill, and super combined slalom, in which she earned the bronze medal


Marco Sullivan from Truckee, CA, competed in ski racing


Hannah Teter from Myers, CA, competed in snowboarding


Snowboard - Winter Olympics Day 4
Shaun White trains at Northstar California, competed in the snowboard halfpipe and slopestyle


David Wise from Reno, NV, won the gold medal for freeskiing halfpipe

Public transportation & Reno’s future

As Reno moves closer to the ideal of a ‘college town’, our stumbling blocks are starting to become more and more apparent. One of these trip-ups is our fair city’s various neighborhoods and cultural and educational centers–and the fact that they’re separated by residential areas or other, more “interesting” parts of town. If we could link the areas around UNR to the hospitals to Midtown to the rest of Reno’s burrows in such a way as to facilitate easy transport around, we’d be a giant leap closer to our ideal goal.

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Marmot Street Art by Erik T. Burke

As part of our continuing quest to bring up and beautify our neighborhood, we commissioned local artist Eric Burke to get artistic on a few Marmot burrows. Check out the fantastic results…

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Happy Holidays! A few reasons we’re cheerful this holiday season…

With winter finally officially here, snow on the ground from the ski resorts down to the valley floor, and the holiday season well up on us, we decided to go through a few of the reasons why we’re especially grateful to be based here in the Biggest Little City.

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FTZ 126: Northern Nevada’s Trade Secret

Above and beyond Northern Nevada’s great tax benefits and legal advantages for businesses, our state’s multiple national rankings for being business friendly, and the (also nationally ranked) lifestyle we all know and love, Reno has another notable draw for large corporations looking to set up shop in the area. Foreign-Trade Zone 126 (FTZ 126), as it’s designated, is one of the largest and most flexible FTZs in the nation. It’s primed to be one of the most utilized, and it’s role in Reno’s future isn’t a small one.

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